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Strategy & Vision

Employees – Assets or Liabilities

May 22, 2020

Recently our marketing company asked me if we (Gelderman) had any assets that we could leverage to create more sales?  Immediately my thought went to our equipment and inventory, but then I realized that our staff are our greatest assets. Yes, you heard me correctly.  Equipment depreciates with time. Inventory once used is physically gone. …

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Vendor 101

March 25, 2020

Vendor 101: SUPPLIER VS. STRATEGIC PARTNER? How do you view the companies/vendors where you buy your materials and equipment? Do you have a Supplier relationship or a Strategic Partner Relationship? THE DIFFERENCE IS EMMENSE A supplier relationship is transactional in nature.  You sell a project and need to purchase materials and equipment to perform the work. …

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The Power of Instagram

February 21, 2020

The Power of Instagram By: Emma Blankestijn What is one of the most popular apps of 2019? You got it, Instagram! With over one billion active users, Instagram has become one of the top apps for engagement. Instagram users spend an average of 28 minutes per-day looking through their feed. Also, an average of 63%…

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Grow Your Business

December 16, 2015

“Efforts and courage are not enough without purpose and direction.” ~ John F. Kennedy In this presentation for the London chapter of Landscape Ontario, Nathan discusses the 4 Pillars of Growth: strategy & vision, knowing your numbers, trusting your people & managing change. Download the presentation here: 4 Pillars of Growth

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