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Running a business is no small feat, and as a business owner, you’re likely wearing many hats. While it’s inspiring to see entrepreneurs push boundaries, certain challenges can hold you back from achieving your full potential. As a Business Coach, I see a number of common issues that hold business owners back.   Here are my top…

The Eisenhower Decision Matrix, also known as the Eisenhower Box, is a tool for organizing and prioritizing tasks based on their urgency and importance.  I have routinely used this tool over the years to ensure that I am focusing on the right priorities.  Too often I hear business owners/managers doing $25/hr tasks or find them…

Signing a personal guarantee is a serious financial commitment and should be approached with caution. A personal guarantee essentially means that you are personally responsible for the debt or obligation of another person or entity. Before you sign, ask yourself these questions: It’s time to “Push back” When suppliers ask for your personal guarantee, they…

Why is 72 a magic number? The “rule of 72” is a simple formula that helps you estimate how long it will take for an investment to double in value based on a fixed annual rate of return. Here’s how it works in simple terms: The result of this calculation is the approximate number of…

When contractors have extra liquidity or cash in their business, they have several strategic options to consider. The right choice will depend on their specific financial goals and the overall financial health of their business.  Over the past 15 years, I continue to see successful contractors keep all of their cash in their business and…

Ever wonder if your job will ever change?Do you feel like you are on a hamster wheel?Ever feel that you should have more days off?Ever wonder what it would be like to do something different? Many business owners find themselves in this situation and are frazzled and frustrated. You might have things that you don’t…

Let’s be honest—most owners don’t actually own a business. They own a job… with staff, stress, and zero days off. At TrueHelm, we call this the Owner Trap—and it’s the #1 reason businesses plateau before reaching their true potential. Here’s the truth: If you can’t step away from the business for 2 weeks without chaos,…

Unlock the Secrets to Lowering Customer Acquisition Costs (CAC) and Boost Your Profits! Lowering customer acquisition costs is a critical goal for businesses of all sizes as it can significantly impact the bottom line. Customer acquisition cost (CAC) refers to the total cost incurred by a business to acquire a new customer. This includes all…

MEASURE WHAT MATTERS CAC over CPL: Get the full picture of your marketing spending! Contractors often face a unique set of challenges when it comes to marketing their businesses. With limited time and resources, it can be frustrating to invest in marketing efforts that don’t produce the desired results. From generating leads to converting them…